There's nothing like a good 'ole string of data rattled off to get someone excited about buying your product. Yeah right!

Numbers, stats, and facts definitely give potential buyers an opportunity to make an "informed" buying decision which is absolutely useful, but rarely do they instill excitement and passion which wins out most of the time. It is a fact that most people buy based on emotions, and stories invoke emotions in us.

There is an episode of the hit show Seinfeld in which Jerry was going to an event that his comedic hero Jerry Lewis was going to be at. Jerry had won Jerry Lewis' cuff links at an auction and he was wearing those cuff links to the event. George suggested that Jerry strike up a conversation with Jerry Lewis by stating they shared the same first name. Seinfeld rebutted how boring and mundane that would be as opposed to actually having cuff links Jerry Lewis once wore.